With extensive global competition and expectations from customers, there is a lot of pressure on distributors and manufacturers to speed up their offerings and enhance their relationships with customers. In that regard, many organizations are currently opting for CRM or Customer Relationship Management systems to manage all kinds of front-end operations including customer data, lead tracking, customer support and sales automation.
While many organizations have heard about CRM systems, they aren’t yet clear over the benefits that such a system can bring. Here we look at some of the reasons why you should immediately implement a CRM system in your workplace:
A CRM system can improve customer retention by over 25 percent. Not only has this, but over 75 percent of all businesses using a CRM system believed that it improved the access they had towards customer data. Interestingly, the implementation of a CRM system has direct impact on the sales figure, as it is likely to improve your revenue generation by 29 percent.
Additionally, a CRM system can reduce the hassle from the life of your sales rep as well, eventually increasing the efficiency they give on the job. This means that your sales rep are spending less time on understanding and quoting complex processes and more time on cultivating a strong relationship with all customers of your organizations.
Spreadsheets are outdated and business cards get buried somewhere under a ton of files and papers. Sticky notes also keep sticky only for a finite period, which is why it is time for you to replace all these poor attempts for better organization with a robust and efficient CRM system. CRM categorizes and streamlines all your information for future reference, and keeps it intact, as the organization grows further.
All the manual work of compiling forecasts, filling out forms and sending reports can eat out your sales department. There is going to come a time where they will be mentally fatigued by all the work, and will have no outlet left to vent out. Thus, it is best to automate the process before your sales team reaches this stage of eventual degradation. Automated work processes can negate the risk of human error while maintain an accurate customer experience. They also give sales reps some more time to close deals and focus on the work that is expected of them.
Collaboration within the workforce can do wonders inside an organization. CRM systems help achieve that collaboration by fostering a comprehensive view needed for addressing and handling issues in a thorough manner.
For instance, your customer representatives can work in compliance with the sales team to see what kind of history a customer has, and what can be done to improve upon that. CRM systems have innovative technology that can foster this collaboration and improve customer experience down the line.