The main goal of any enterprise resource planning software is to make strides in productivity and reduce the daily operational costs of growing corporations. An ERP system allows a business to integrate all of its processes and resource data into a single software application. This one-in-all software solution is optimized to save both time and money by using simple and integrated databases.
If used correctly, ERP systems can be fine-tuned to generate revenue for corporations. ERP systems do this by improving four main areas: collaboration between marketing and sales teams, integrated distribution and warehousing, higher business intelligence and advanced customer relationship management.
Collaboration Between Marketing and Sales Teams
Most firms have distinct teams for their marketing and sales operations, although the best results are only produced when the two teams work closely together.
In many cases, these teams are operating distinctly and pursue different goals, which, ironically seem to conflict each other. By thoughtfully integrating an ERP system, firms can encourage better collaboration between these team by providing them with single and easy-to-use software.
The sales and marketing teams can then start creating shared goals by using integrated software which allows them to open communication across different channels. The integrated resource planning system gives both departments convenient access to information related to product, service, lead generation, and customer details.
The sales team is kept in the loop regarding company offerings and marketing campaigns, and the marketing team is given a clearer view of strategies needed to engage with new leads. This harmonious relationship ultimately results in the company closing more deals and increasing revenue for the corporation.
ERP systems help improve an organization’s business intelligence by optimizing the use of resources and revenue. The ERP software facilitates access to information between each department’s unique sets of data systems, providing decision makers with a bird’s eye view of the business’s operations and databases.
By increasing business intelligence, firms are able to reveal unique connections between data sets as well as improving hidden vulnerabilities in the system to increase efficiency. When corporations implement changes based on such discoveries, it helps them eliminate unproductive practices and ultimately reduce operational costs.
Warehouse integration is of particular use to businesses that deal with physical products. The primary goal of ERP systems is to reduce the likelihood of the silo effect, lower costs and raise a company’s overall profits.
The ERP software will reduce the warehouse’s errors that commonly occur when multiple systems are used simultaneously. ERP software also increases productivity, allowing employees to complete more tasks in the same period of time.
Customer Relationship Management
The primary goal of companies is to increase interaction with their clients, create a feedback loop, and resolve grievances with clients. Satisfied clients are more likely to become repeat customers and might help with valuable word of mouth advertisement. This is where a good ERP system comes in, making it easier for different departments to access customer information and history to create more bespoke services for them.